In recent years, although my country’s precision mold industry has achieved certain development, industry competition has become increasingly fierce. A large number of small and medium precision mold manufacturing companies urgently need to expand their scale and improve their economic benefits to cope with the fierce competition. The traditional promotion and marketing model can no longer meet the needs of the development of the precision mold industry. From the traditional offline marketing model to online marketing, from the PC to the mobile client, the precision mold industry keeps up with the pace of the mobile Internet and keeps up with the trend of the times , Has entered the era of mobile Internet marketing.
Mobile network marketing plays a very crucial role in the future development of traditional industries. Mobile marketing uses location services to make marketing effects more precise, which has more significant advantages than traditional Internet marketing, and the effects are more prominent.
In the era of mobile Internet, traditional industries that are still struggling with traditional marketing channels are beginning to face a series of problems such as lagging production and disjointed sales. Under the general trend, the production of precision molds should also use network marketing channels to broaden its own development path.
For enterprises, through the smart phone APP client, register corporate information, publish product parameters, quotations, pictures, business information, communicate with customers online, and realize online transactions. The huge amount of information and convenient mutual assistance system play a better role in publicity and promotion for enterprises; unlimited business opportunities and low operating costs promote precise marketing and business growth of enterprises. At the same time, at the other end of the smart phone, consumers or purchasers can search for relevant precision mold products according to their needs. The price and relevant performance parameters of the products are clear at a glance, and they can easily purchase the products they need with the touch of their fingertips.
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