Due to the rapid development of hardware parts production technology and the impact of high labor costs, developed countries have accelerated the transfer of low and medium-grade products to the third world, producing only some high-value-added products.
In Europe and the United States, along with the design of building hardware products in developed countries, which are easy to install and maintain, doityourself products and tools are very popular in the market.
China’s hardware export earns only 3% of the total export. It is not only a matter of technological content, but also a matter of brand.
Brand includes a lot of contents, including service, reputation and so on. Credibility is gold, and honesty is the fundamental way to do business. If the hardware products we produce are sold under our own brand instead of sticking to other people’s brand, and can also be sold at the same price as sticking to the brand, then our GDP will not know how many times.
At the same time, the intervention of big conglomerates is a key factor for China’s hardware industry.
How to create a brand that matches the market of hardware fittings in China is a problem that we need to solve urgently.
With the entry of WTO, a large number of well-known international brands will also pour into China, which is what we often call wolf. There is nothing to fear when the wolf comes. The key is that we need to have a good hunting gun to block it.
The development of production and marketing in China’s hardware industry must conform to the trend of internationalization at home and abroad, and promote the development of enterprises with new marketing to create international concepts.
Hardware products of our country have hardly any internationally recognized brands. Except for the first domestic enterprise to obtain the slideway and hinge of the home hardware industry, “China’s well-known trademark” enterprise, there are still relatively few domestic well-known hardware enterprises.
I believe that after a period of hard work, China’s hardware products will become more and more internationally.
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